Peter Halsor

Senior VP Riyadh Bank

Peter Halsor

Senior Vice President – Customer Experience

Riyad Bank


A passionate advocate of the customer,Peter has led Digital, Customer Experience and Business Transformation teams todeliver market-leading propositions for several leading financial institutionsin London, Continental Europe and the Middle East. 


As an early digital innovator atFidelity Investments, Peter led the design & delivery of the UK’s firstonline fund supermarket.  Later, as Head of Customer Experience at NEST,Peter led a digital team to define the e-Business strategy and CustomerExperience proposition for a new pension scheme for over 11 million people tosave for retirement.


Currently at Riyad Bank as Head ofCustomer Experience, Peter is leading a business transformation programme to drive customer-centricity across the bank. He is responsible for defining the customer experience strategy across allchannels and translating the Voice of Customer into innovative, often digital,solutions for customers.  As part of this work, Peter has implemented astate-of-the-art Customer Experience & Innovation Laboratory - the firstbank in the region to do so.