Chief Strategist Digital 0101
Marcelo Cacciola’s more than 20 years of digital industry experience began with the launch of the first Latin American digital newspaper, LaNacion.com. As Latin American Managing Director for 24/7 RealMedia (WPP company) he assembled and managed a team of 50+ and directed and managed the opening of company operations in United States, Mexico, Colombia, Venezuela, Brazil, Chile and Argentina.
Marcelo’s experience as International Business Development Director for The Weather Channel and as International Digital Media Director for the Swiss based Publicitas, afforded him the opportunity to learn from an international perspective the different challenges in dealing with global digital needs and the always changing dynamics that every region presents, including training teams for Digital and marketing operations and Sales in Japan, China, Australia, Thailand and Singapore.
In more recent years, with Viacom International, Marcelo localized, launched and monetized MTV Networks, gaming websites and mobile applications across Latin America and USA, including MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, Spike TV, TV Land and twenty other digital assets. He was tasked with managing, training and overseeing all regional and local ad sales teams, and with the implementation of ad serving technologies, design of ad ops processes, trafficking and reporting.
In 2016 he worked on the advisory team for the Qatar National Day organization under the supervision of the Minister of Sports & Youth.
He currently work as a trainer and advisor offering a variety of high profile training sessions, for corporate executives and government officials around the world focused on Reputation Management, Global Image, Public Relationship communications, Digital Marketing, Social Media, Digital Strategies, Advertising and Traditional Media.
On a more personal note, Marcelo offers his expertise on a free and voluntary basis, to help develop the digital platforms for an animal rescue organization around the world. His efforts have translated into more awareness, support and donations, helping save thousands of animals in need.