Joy Ajlouny

Co-founder Fetchr

Joy Ajlouny is an e-commerce industry  professional whose influence in business and entrepreneurship has spanned the  globe. She is passionate about using technology to solve persistent  issues in emerging markets, as well as empowering women entrepreneurs to break  out of traditional roles, especially in the Middle East.

Joy is the co-founder of Fetchr, a  Silicon-Valley backed Technology Company based in Dubai aimed at solving the  "no-address" problem hindering growth in emerging markets. Fetchr  uses patented technology allowing people to use their mobile phone's GPS  location as their address. Fetchr is the first start-up in the Middle East to  be funded by a top venture capital firm in Silicon Valley.


Prior to Fetchr, Joy founded Bonfaire,  an e-commerce discovery platform for luxury footwear and accessories.  Bonfaire was acquired in 2013 by fashion e-commerce giant Moda Operandi,  owned by LVMH and Condé Nast.