How to create an e-commerce store?

April 1, 2019

How to create an e-commerce store?

“Researchers have predicted that e-commerce industry is on the verge of becoming a multi-trillion dollar industry”.

It’s growing and growing and growing!

No one wants to step out in the burning summers and chilling winters when he has the option to shop online, checkout with multiple payment methods, and even get decent discounts.

And yes it makes sense!

Who will burn fuel and visit a brick & mortar store when he can get the delivery at their doorsteps? This mentality has pushed e-commerce business to new heights and now it is a scenario where companies are inclined towards having an e-commerce store along with their physical stores.

You might be thinking that e-commerce platforms such as Amazon are only for giant ventures and not for small scaled or mid-sized retailers. But that’s not true!

Step by step guide to creating an e-commerce store:

1. Choose a product

Before jumping on a platform and creating your e-store you need to select a product that sells. Choosing a product might be a daunting task. You need to review markets, scrutinize the web and interview people before getting on some conclusion.

2. Get your idea evaluated

Right after you have selected a product or service that has more chances to sell, you need to get it evaluated. It is always advised that investing your fortune into business needs to be fool-proof and backed up by plans.

You can avail some help from companies that render services for idea and product evaluation.

Congrats! You have decided a quality product and have got your product evaluated. Now what?

3. Look for a Domain

This process is pretty simple. Buying a domain is now easier just switch to a platform that sells domains, enter your credentials, checkout and you are done! But here’s a twist! -

Deciding a unique domain is indispensable. You need to make sure that the domain you have selected makes an impact. It should portray your business ideas, it should appeal people, and it should be creative.

A plethora of companies suggest amazing domain names and also you can search the web for some ideas and domain suggestions.

4. Look for a website development company

Website is one of the major factors that show your online presence. You are about to create an e-store and e-store only functions online.So you need to make sure that you have contacted the right agency who is capable of understanding your ideas and can fulfill the expectations.

Ask the web developer to deliver a blueprint before getting the final website project.A blueprint will help you with a better vision of how the website will look like, and also you will be able to make transformations.

5. Legitimacy is an utmost necessity

Getting all the legitimate paperwork before hosting the website is a wise move.  No one wants to run in legal troubles once he has hosted the website. You need to get all the license documents that are required for retail business.

For further details on what documents are needed and how to fulfill them, you should get in touch with your attorney.

6. Choose a web hosting platform

How about saving huge bucks and time while getting a hosting platform? Sounds excellent, right? While getting a hosting platform you can definitely save your time and money. You should go for platforms that are popular among e-store builders. This will help you in better payments, more plug-ins and secured hosting.

7. Bring in the essence

It’s the high time you should buy a theme that compliments your website. The look, layout ad overall feel of your e-store decodes the shopping behavior of the customers. Getting the perfect theme that is already customized will fortify you from the headache of self-customization.

8. Make your website LIVE

As soon as you feel that you are ready for the business,take your e-store live. Along with taking the website live, start working on customer assistance services like the contact us or about us page if not done already.

It’s not important that you need to beautify these informational page. The main thing is they should be fully functional and customer-centric.

9. Market your online store

Your e-store is live now and is making decent business. Now it’s the time when you should market your business. Marketing your online store means getting more business prospects and converting them into your customers.A digital marketing company can help you in right marketing and targeting the right audience.

10. A payment gateway is all you need

You might be wondering that a payment gateway such as Paypal is an early need; why we have disclosed is later? The answer is, payment gateways are costly and one should invest in them after everything is on track. It’s up to you whether you want to a gateway earlier or later.

The more payment methods you choose the more you have to pay for the gateway services. If you are a small retailer, then you should start with COD (Cash on Delivery). It can help you in two major ways. You can save some money on payment gateway and you also get customer exposure. But a gateway is real necessary so don’t forget to get one.

Final Words

Expanding your e-commerce store has limitless options. You can create distinct departments for all categories and there’ much more to do.Once you have made your steps towards the e-commerce world, you need to pat your back.

You are an Entrepreneur now.
Get back to work, and look for ways to expand your business outreach.

Brick and motor stores are disappearing as the e-commerce industry is booming. 10 simple steps to help small businesses to take "everything online" and have a successful e-commerce business.

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Written by Zamask

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